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Despite all the issues with reliability, often, memories are the most important thing we have. Why? Because memories are the stories of us, individually and collectively. Good or bad, accurate or accurate-ish, they help shape perspectives, and the way we see the world – not just in retrospect but right now in this very moment.
Names matter and getting them right is important. There is lots of research that points to the psychology associated with naming things. Naming something gives us a sense of understanding and even control over it. It also signifies value and importance. At NCPI, we know that names matter. So much so, that after 25 years, we recently changed our own name.