If your goal is to just scratch through an item on your to-do list and move on to the next, then maybe a shortcut is worth the risk… but if it’s something that matters... think twice. Shortcuts always have consequences. Pursuing a shortcut for a quick result is an acceptance up front that something is lost long-term. A shortcut is an exchange – inevitably trading opportunities, capacity-building, even effectiveness for short-term gains. Opting for a shortcut shortchanges yourself for short-term results.

Names matter and getting them right is important. There is lots of research that points to the psychology associated with naming things. Naming something gives us a sense of understanding and even control over it. It also signifies value and importance. At NCPI, we know that names matter. So much so, that after 25 years, we recently changed our own name.